14/03/2025
RocaSalvatella
The innovation consultancy becomes a Global Partner of the association to drive initiatives that boost the development of the technological and digital ecosystem.
Barcelona, 14 March 2025. – RocaSalvatella, an innovation and digital business consultancy, has reinforced its alliance with Tech Barcelona, becoming a Global Partner of the association. Linked to the organisation since its inception, the consultancy is expanding its collaboration to coordinate strategic projects that drive the growth of the digital and technological ecosystem.
The alliance allows RocaSalvatella to take on a significant role in boosting the business fabric through specific initiatives promoted by Tech Barcelona. Within this framework, the consultancy has already assumed the coordination of the 'Future of Mobility' working group, a project focused on addressing existing challenges and exploring new technological solutions in collaboration with startups and key players in the sector, such as Seat Code and Freenow, among others.
According to Josep Salvatella, president of RocaSalvatella, "our purpose is to help the business fabric of our country make the most of the potential of the digital economy, and that is why we are committed to generating positive synergies with key players in the digital and entrepreneurial ecosystem such as Tech Barcelona".
Regarding the expansion of the alliance, Salvatella comments that "we are expanding the framework of collaboration to launch a project linked to the future of mobility, to see what the next steps are to reinforce the ecosystem, and to address the impact that artificial intelligence already has and will have on the day-to-day operations of businesses and startups".
For his part, Miquel Martí, CEO of Tech Barcelona, highlights: "RocaSalvatella's commitment to the entrepreneurial ecosystem has positioned it as a benchmark in promoting innovation in Barcelona. Their experience will help us coordinate and align the efforts of corporations, startups, and institutions, and boost the growth of the ecosystem."
About RocaSalvatella
RocaSalvatella is a business consultancy specialising in innovation and business transformation that helps companies adapt to an increasingly changing world. Founded in 2008, it has a team of more than 70 professionals and projects in more than 20 countries worldwide.
About Tech Barcelona
Tech Barcelona is the independent, non-profit association that works to consolidate Barcelona as a tech and digital hub of international reference. Created in 2013, it represents more than 1,400 companies and has more than 90 partner organisations, leaders in their sector, committed to the project. The association's objectives are to foster talent, support entrepreneurship, attract investment, and improve the competitiveness of companies. Tech Barcelona has consolidated itself as the backbone of the ecosystem, with a programme of content, activities, and connections aimed at promoting the growth of the digital and tech sector and the transformation of the economic model of both the city and the country, within a context of international projection and mindful of the impact of technology on society. Tech Barcelona's ecosystem model is deployed through the Urban Tech Campus project: a network of connected singular buildings so that innovation and technology integrate into the city, involve, and coexist with its citizens.
For more information:
RocaSalvatella
Estel Estopiñan, estel@rocasalvatella.com
Tech Barcelona
Miguel Gómez, mgomez@techbarcelona.com
Laura Navarro, lnavarro@techbarcelona.com