Sant Cugat del Vallès, 10 December. – RocaSalvatella, a leading business consultancy in digitisation, innovation and business acceleration, has appointed Imma Haro as Business Development Director to strengthen the company's positioning and open up new avenues of growth, both for the firm and its clients.

With more than 20 years of experience in business development, consultancy and key account management, Haro brings a distinctive combination of strategic vision, innovative value proposition design and deep knowledge of the digital and innovation ecosystem.

“The addition of Imma Haro reinforces our commitment to talent and excellence”, highlights Josep Salvatella, president and founder of RocaSalvatella. “Her track record in business development and digital transformation is key at a moment of expansion in which we accompany our clients through increasingly global and demanding challenges”.

For Haro, joining the company represents “an opportunity to drive high-impact initiatives. RocaSalvatella is a benchmark in transformation and innovation, and my goal is to contribute to the firm's growth and accompany organisations that want to scale up, innovate and compete in increasingly dynamic environments”.

During her professional career, Imma Haro has held positions of responsibility in consultancy, digital services and communication companies. Notable amongst these is her time at Izertis, where she led the global marketing area to accelerate national and international positioning; and her time at LLYC, where she drove business development, strategy and innovation and digital transformation projects in Europe. Previously, she served as general manager of the Barcelona office of Havas Creative, leading multidisciplinary teams and managing key accounts for top-tier brands.

Her career has allowed her to consolidate a comprehensive vision of how people, innovation and technology generate sustainable growth and increase competitiveness, an approach aligned with the strategic evolution of RocaSalvatella.

About RocaSalvatella

Since 2008, RocaSalvatella has been a leading business consultancy in digitisation, innovation and business acceleration. It offers organisations services such as the adoption of artificial intelligence, customer and market analysis, the design and activation of relationship channels, the development of new digital products and business models, as well as the implementation of technological solutions. It operates with a global vision and is a member of Cordence Worldwide, the renowned international network of independent consultancies.