Sant Cugat del Vallès, 12 March 2026. – RocaSalvatella, a leading business consultancy in digitalisation, innovation, and business acceleration, announces the appointment of Anna Moragues Pastor as Strategy & Innovation Lead to strengthen its strategic position in the generation of business intelligence, thanks to her extensive experience in the deep understanding of the insights that drive the market and the consumer.

With a career spanning over 20 years in the consulting sector, her professional path has been characterised by a strong strategic orientation and a constant focus on innovation, turning complex data into levers for change and growth for organisations. Moragues thus brings solid experience in leading projects for leading global brands in B2C and B2B markets.

“The addition of Anna Moragues reinforces our ability to offer value-added solutions based on data, a fundamental pillar in the transformation processes we lead," highlights Josep Salvatella, President of RocaSalvatella. “Her international vision and her mastery of advanced research methodologies will be decisive in accompanying our clients through their strategic, operational, competitive, and expansion challenges."

For her part, Anna Moragues points out: "Joining RocaSalvatella is an opportunity to boost market intelligence at the heart of digital transformation. My goal is to help companies navigate dynamic environments through actionable insights that drive strategic decision-making.".

A career marked by strategy and innovation

Prior to joining RocaSalvatella, Anna Moragues held highly responsible positions, notably her time as Insights and Business Development Director at Salvetti Llombart, where she led national and international projects for multinationals such as Ferrero, PepsiCo, Reckitt, Ingenico, and City Football Group. At that firm, she also headed the internal AI innovation team, exploring the implementation of artificial intelligence-based methodologies for market research.

Previously, she consolidated her international profile at GfK Group (now NielsenIQ), working from the London and Milan offices, where she managed brand equity and customer satisfaction studies for financial giants such as Mastercard, UniCredit, and Allianz. Her professional beginnings are linked to leading firms such as Kantar.

Moragues holds a Bachelor's Degree in Political and Administrative Sciences from the Universitat Pompeu Fabra, and has studies in Market Research and Techniques from the University of Barcelona, an MSc in Data Analysis and AI from ISDI, as well as a Postgraduate Degree in Digital Transformation from EADA.

About RocaSalvatella

Since 2008, RocaSalvatella has been a leading business consultancy in digitalisation, innovation, and business acceleration. It offers organisations services such as the adoption of artificial intelligence, client and market analysis, the design and activation of relationship channels, the development of new digital products and business models, as well as the implementation of technological solutions. It operates with a global outlook and is a member of Cordence Worldwide, the renowned international network of independent consultancies.