We are strengthening our value proposition by placing Artificial Intelligence at the core of our business. We are organizing our company around six Centers of Excellence to deepen our expertise and strengthen our leadership team. These two decisions reflect the same priority: helping our clients navigate a world where Artificial Intelligence is no longer an option, but a fundamental part of every organization's business.

Under this new framework, Jordi Asensio takes on the role of Chief Operating Officer (COO). From this position, he leads the company's operational efficiency, ensures the execution of the strategic plan, and continues to drive the Technology, Data and Artificial Intelligence areas, key to responding with agility to market demands.

Imma Haro takes on the role of Chief Business Officer (CBO), leading commercial growth, marketing and corporate communication. Both report directly to Josep Salvatella, CEO and founding president of RocaSalvatella.

The leadership committee is completed by Judit de la Encarnación, Chief Financial Officer (CFO), and Enrique Hidalgo, Director of Marketing and Client Intelligence.

A specialized structure for a market in transformation

Organizations face increasingly complex, specific and interconnected challenges that call for specialized responses and a comprehensive view. In this context, we structure our value proposition around three major business needs: how companies compete, how they operate, and how they connect with their markets and audiences.

We address these needs by connecting strategy, activation, adoption and impact end to end, through six Centers of Excellence:

• Business Excellence

• Innovation and Client Experience

• Strategy & AI Solutions

• Data, Technology and Digital Platforms

• Market & Consumer Intelligence

• Brand Connection

All of them embed Artificial Intelligence at their core, in their processes and across their portfolio, with the aim of adapting solutions to each client's current needs and accelerating their impact. This reorganization consolidates a way of working we had already been developing in recent years, now articulated in a structure that is more specialized, cross-functional and, as always, results-oriented.

"This reorganization reflects the maturity of a project we have built with conviction over the years. We are strengthening leadership, deepening specialization, and doing so with a clear purpose: to support our clients at a moment of transformation where AI is a core axis. The Centers of Excellence represent a commitment to service, to talent, and to the capacity to deliver real impact." Josep Salvatella, CEO and founding president of RocaSalvatella